History of google:
Google began in March 1996 as a research project by Larry Page and Sergey Brin, Ph.D. students at Stanford working on the Stanford Digital Library Project (SDLP). The SDLP's goal was “to develop the enabling technologies for a single, integrated and universal digital library." and was funded through the National Science Foundation among other federal agencies. In search for a dissertation theme, Page considered—among other things—exploring the mathematical properties of the World Wide Web, understanding its link structure as a huge graph. His supervisor Terry Winograd encouraged him to pick this idea (which Page later recalled as "the best advice I ever got") and Page focused on the problem of finding out which web pages link to a given page, considering the number and nature of such backlinks to be valuable information about that page (with the role of citations in academic publishing in mind). In his research project, nicknamed "BackRub", he was soon joined by Sergey Brin, a fellow Stanford Ph.D. student supported by a National Science Foundation Graduate Fellowship. Brin was already a close friend, whom Page had first met in the summer of 1995 in a group of potential new students which Brin had volunteered to show around the campus. Page's web crawler began exploring the web in March 1996, setting out from Page's own Stanford home page as its only starting point. To convert the backlink data that it gathered into a measure of importance for a given web page, Brin and Page developed the PageRank algorithm. Analyzing BackRub's output—which, for a given URL, consisted of a list of backlinks ranked by importance—it occurred to them that a search engine based on PageRank would produce better results than existing techniques (existing search engines at the time essentially ranked results according to how many times the search term appeared on a page). A small search engine called Rankdex was already exploring a similar strategy.
google is a highly sucessful internet business.
recently they have broaden with scope with multitude new tools.
research google business model and answer the following question.
you may add aditional information nut inluded in this question.
question
1. who are there competitors?
- today's generation the number 1 search engine is "Google". Google came from the word "Gogool" which means mathematical term followed by 100 zeros and their mission is to provide infinite information.
Google face competition from:
SEARCH ENGINE such as Yahoo! Inc. and Microsoft Corporation’s Bing.
E-COMMERCE SITES, such as WebMD (for health queries), Kayak (travel queries), Monster.com (job queries), and Amazon.com and eBay (commerce). They compete with these sites because they are trying to attract users to their web sites to search for product or service information, and some users will navigate directly to those sites rather than go through Google.
SOCIAL NETWORKS, such as Facebook, Yelp, Twitter or Friendster. Some users are relying more on social networks for product or service referrals, rather than seeking information through traditional search engines.
They also compete with the traditional forms of advertising—such as television, radio, newspapers, magazines, billboards, and yellow pages—for ad dollars.
2. how have they used information technology to their advantages?
3. how competitive are they in the market?
- Google is particularly known for its relaxed corporate culture, reminiscent of the Dot-com boom. In January 2007, it was cited by Fortune Magazine as the #1 (of 100) best company to work for. Google's corporate philosophy is based on many casual principles including, "You can make money without doing evil", "You can be serious without a suit," and "Work should be challenging and the challenge should be fun." A complete list of corporate fundamentals is available on Google's website. Google's relaxed corporate culture can also be seen externally through their holiday variations of the Google logo.Google has been criticized for having salaries below industry standards. For example, some system administrators earn no more than $35,000 per year – considered to be quite low for the Bay Area job market. However, Google's stock performance following its IPO has enabled many early employees to be competitively compensated by participation in the corporation's remarkable equity growth. Google implemented other employee incentives in 2005, such as the Google Founders' Award, in addition to offering higher salaries to new employees. Google's workplace amenities, culture, global popularity, and strong brand recognition have also attracted potential applicants.After the company's IPO in August 2004, it was reported that founders Sergey Brin and Larry Page, and CEO Eric Schmidt, requested that their base salary be cut to $1.00. Subsequent offers by the company to increase their salaries have been turned down, primarily because, "their primary compensation continues to come from returns on their ownership stakes in Google. As significant stockholders, their personal wealth is tied directly to sustained stock price appreciation and performance, which provides direct alignment with stockholder interests." Prior to 2004, Schmidt was making $250,000 per year, and Page and Brin each earned a salary of $150,000.[63]They have all declined recent offers of bonuses and increases in compensation by Google's board of directors. In a 2007 report of the United States' richest people, Forbes reported that Sergey Brin and Larry Page were tied for #5 with a net worth of $18.5 billion each.
4. what new services do they offer?
Search
Alerts - Get email updates on the topics of your choice
Blog Search - Find blogs on your favorite topics
Google Chrome - A browser built for speed, stability and security
Directory - Search the web, organized by topic or category
Images - Search for images on the web
News - Search thousands of news stories
Scholar - Search scholarly papers
Web Search - Search billions of web pages
Explore and Innovate
Code - Developer tools, APIs and resources
Communicate, Show and Share
Docs - Create and share your online documents, presentations, and spreadsheets
Groups - Create mailing lists and discussion groups
Translate - View web pages in other languages
Go Mobile
Mobile - Get Google products on your mobile phone
5. what makes them so unique?
- Google is arguably the most popular search engine among Internet users. It is considered to be one of the largest search engines today. Getting a website to attain a high ranking position in Google search engine means great success.
6. how competitive are they in the international market?
- in international marketing google is highly competitive because google is very useful in human being. Google's position in the world nowadays as a search engine.
Google began in March 1996 as a research project by Larry Page and Sergey Brin, Ph.D. students at Stanford working on the Stanford Digital Library Project (SDLP). The SDLP's goal was “to develop the enabling technologies for a single, integrated and universal digital library." and was funded through the National Science Foundation among other federal agencies. In search for a dissertation theme, Page considered—among other things—exploring the mathematical properties of the World Wide Web, understanding its link structure as a huge graph. His supervisor Terry Winograd encouraged him to pick this idea (which Page later recalled as "the best advice I ever got") and Page focused on the problem of finding out which web pages link to a given page, considering the number and nature of such backlinks to be valuable information about that page (with the role of citations in academic publishing in mind). In his research project, nicknamed "BackRub", he was soon joined by Sergey Brin, a fellow Stanford Ph.D. student supported by a National Science Foundation Graduate Fellowship. Brin was already a close friend, whom Page had first met in the summer of 1995 in a group of potential new students which Brin had volunteered to show around the campus. Page's web crawler began exploring the web in March 1996, setting out from Page's own Stanford home page as its only starting point. To convert the backlink data that it gathered into a measure of importance for a given web page, Brin and Page developed the PageRank algorithm. Analyzing BackRub's output—which, for a given URL, consisted of a list of backlinks ranked by importance—it occurred to them that a search engine based on PageRank would produce better results than existing techniques (existing search engines at the time essentially ranked results according to how many times the search term appeared on a page). A small search engine called Rankdex was already exploring a similar strategy.
google is a highly sucessful internet business.
recently they have broaden with scope with multitude new tools.
research google business model and answer the following question.
you may add aditional information nut inluded in this question.
question
1. who are there competitors?
- today's generation the number 1 search engine is "Google". Google came from the word "Gogool" which means mathematical term followed by 100 zeros and their mission is to provide infinite information.
Google face competition from:
SEARCH ENGINE such as Yahoo! Inc. and Microsoft Corporation’s Bing.
E-COMMERCE SITES, such as WebMD (for health queries), Kayak (travel queries), Monster.com (job queries), and Amazon.com and eBay (commerce). They compete with these sites because they are trying to attract users to their web sites to search for product or service information, and some users will navigate directly to those sites rather than go through Google.
SOCIAL NETWORKS, such as Facebook, Yelp, Twitter or Friendster. Some users are relying more on social networks for product or service referrals, rather than seeking information through traditional search engines.
They also compete with the traditional forms of advertising—such as television, radio, newspapers, magazines, billboards, and yellow pages—for ad dollars.
2. how have they used information technology to their advantages?
3. how competitive are they in the market?
- Google is particularly known for its relaxed corporate culture, reminiscent of the Dot-com boom. In January 2007, it was cited by Fortune Magazine as the #1 (of 100) best company to work for. Google's corporate philosophy is based on many casual principles including, "You can make money without doing evil", "You can be serious without a suit," and "Work should be challenging and the challenge should be fun." A complete list of corporate fundamentals is available on Google's website. Google's relaxed corporate culture can also be seen externally through their holiday variations of the Google logo.Google has been criticized for having salaries below industry standards. For example, some system administrators earn no more than $35,000 per year – considered to be quite low for the Bay Area job market. However, Google's stock performance following its IPO has enabled many early employees to be competitively compensated by participation in the corporation's remarkable equity growth. Google implemented other employee incentives in 2005, such as the Google Founders' Award, in addition to offering higher salaries to new employees. Google's workplace amenities, culture, global popularity, and strong brand recognition have also attracted potential applicants.After the company's IPO in August 2004, it was reported that founders Sergey Brin and Larry Page, and CEO Eric Schmidt, requested that their base salary be cut to $1.00. Subsequent offers by the company to increase their salaries have been turned down, primarily because, "their primary compensation continues to come from returns on their ownership stakes in Google. As significant stockholders, their personal wealth is tied directly to sustained stock price appreciation and performance, which provides direct alignment with stockholder interests." Prior to 2004, Schmidt was making $250,000 per year, and Page and Brin each earned a salary of $150,000.[63]They have all declined recent offers of bonuses and increases in compensation by Google's board of directors. In a 2007 report of the United States' richest people, Forbes reported that Sergey Brin and Larry Page were tied for #5 with a net worth of $18.5 billion each.
4. what new services do they offer?
Search
Alerts - Get email updates on the topics of your choice
Blog Search - Find blogs on your favorite topics
Google Chrome - A browser built for speed, stability and security
Directory - Search the web, organized by topic or category
Images - Search for images on the web
News - Search thousands of news stories
Scholar - Search scholarly papers
Web Search - Search billions of web pages
Explore and Innovate
Code - Developer tools, APIs and resources
Communicate, Show and Share
Docs - Create and share your online documents, presentations, and spreadsheets
Groups - Create mailing lists and discussion groups
Translate - View web pages in other languages
Go Mobile
Mobile - Get Google products on your mobile phone
5. what makes them so unique?
- Google is arguably the most popular search engine among Internet users. It is considered to be one of the largest search engines today. Getting a website to attain a high ranking position in Google search engine means great success.
6. how competitive are they in the international market?
- in international marketing google is highly competitive because google is very useful in human being. Google's position in the world nowadays as a search engine.
0 comments:
Post a Comment