Global Warming

Global warming is the increase in the average temperature of Earth's near-surface air and oceans since the mid-20th century and its projected continuation. According to the 2007 Fourth Assessment Report by the Intergovernmental Panel on Climate Change (IPCC), global surface temperature increased 0.74 ± 0.18 °C (1.33 ± 0.32 °F) during the 20th century. Most of the observed temperature increase since the middle of the 20th century was caused by increasing concentrations of greenhouse gases, which results from human activity such as fossil fuel burning and deforestation. Global dimming, a result of increasing concentrations of atmospheric aerosols that block sunlight from reaching the surface, has partially countered the effects of greenhouse gas induced warming. Climate model projections summarized in the latest IPCC report indicate that the global surface temperature is likely to rise a further 1.1 to 6.4 °C (2.0 to 11.5 °F) during the 21st century. The uncertainty in this estimate arises from the use of models with differing sensitivity to greenhouse gas concentrations and the use of differing estimates of future greenhouse gas emissions. An increase in global temperature will cause sea levels to rise and will change the amount and pattern of precipitation, probably including expansion of subtropical deserts. Warming is expected to be strongest in the Arctic and would be associated with continuing retreat of glaciers, permafrost and sea ice. Other likely effects include changes in the frequency and intensity of extreme weather events, species extinctions, and changes in agricultural yields. Warming and related changes will vary from region to region around the globe, though the nature of these regional variations is uncertain. The scientific consensus is that anthropogenic global warming is occurring. Nevertheless, political and public debate continues. The Kyoto Protocol is aimed at stabilizing greenhouse gas concentration to prevent a "dangerous anthropogenic interference". As of November 2009, 187 states have signed and ratified the protocol.

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Computers

Effects of Computers
Computers are ubiquitous. As computers have become less expensive they have been purchased by more and more families for their homes. Because of this, many children begin to use computers at an early age. Even if computers are not available in their home, children almost certainly will begin to come into contact with computers in school.

Some adults are amazed by how readily young children use computers. Many children find that using computers gives them a sense of power and accomplishment. And, unlike many adults whose first or primary contact with computers is work related, most children first use computers for entertainment purposes and games. This is by no means the only use that children have for computers. Children also use computers for accessing information, as well as for writing stories and research papers.

In addition, children use a variety of learning programs, which either seek to teach or reinforce basic skills in math, language, reading, and other subjects. Other software allows children to draw pictures or create visual works of art and self-expression. Communication with others is growing as an application of computers by children, particularly as more homes and schools gain access to the Internet. As computers continue to become more powerful, increasing numbers of children are using computers to create multimedia presentations and even web sites that include pictures, text, audio, and even video.


Data Center Server that Consume Less Energy
How low can your server power go? Microsoft is investigating that question in a project by its new Cloud Computing Futures (CCF) research unit, which aims to reduce data center costs by “four-fold or greater.” The new group was introduced today at the Microsoft TechFest in Redmond. One of CCF’s initial research projects is testing the viability of a small cloud computing server farm using low-power Intel Atom processors originally designed for use in netbooks and mobile applications.

Green Advantge
Going green is not something that can be obtained from just choosing organic rust removers or any other organic-based products. It can also be obtained through technology. Specifically, green technology.

What are those benefits?
1.First and foremost, green IT is a help to the environment. The use of them reduces the already big pile of e-waste. For instance, a simple move of replacing fluorescent bulbs with energy-efficient lights will lessen the number of burnt bulbs dumped into landfills. How? Well, high-efficiency light bulbs tend to last longer which means they require lesser replacements.

2. Green IT helps you save money. Most eco-friendly technology devices are energy- efficient which means that they consume lesser energy. And in a business, that translates to less electricity to pay for.

3.
The first two benefits leads to this third benefit. This refers to personal fulfillment. Knowing that you have helped save the planet while earning something out of it is a very wise move that creates a sense of nobility and fulfillment.

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Facebook

Facebook - is a social networking website intended to connect friends, family, and business associates. It is the largest of the networking sites, with the runner up being MySpace. It began as a college networking website and has expanded to include anyone and everyone.

Facebook was founded by 2004 by Harvard student Mark Zuckerberg and originally called thefacebook. It was quickly successful on campus and expanded beyond Harvard into other Ivy League schools. With the phenomenon growing in popularity, Zuckerberg enlisted two other students, Duston Moskovitz and Chris Hughes, to assist. Within months, thefacebook became a nationwide college networking website.

Advantages and Disadvantages of Facebook

Advantages
· Allows user search for new and old friends
· Accessible to chosen universities having a high level of security
· Makes it less awkward when communicating with strangers or people you are not familiar with
· Love attraction - can be used as a dating service system
· Makes it easier to join groups having similar likes and dislikes
· Allows members to check students who are taking the same class, living within the same area, or coming from the same academy

Disadvantages
· Overcrowding
· Weakening long distance relationship
· Unsupported by physical adjacency
· Contributes wide-range procrastination
· Rampant addiction
· Stalking is possible
· Acquaintances be labeled as friends

What are the characteristics of Facebook? Why are many people engage in this site?

Facebook users create a profile page that shows their friends and networks information about themselves. The choice to include a profile in a network means that everyone withing that network can view the profile. The profile typically includes the following: Information, Status, Friends, Friends in Other Networks, Photos, Notes, Groups, and The Wall.

Users are able to search for friends and acquaintances by e-mail address, school, university, or just by typing in a name or location for search. When people become friends, they are able to see all of each others' profiles including contact information. E-mail notifications let users know when new friends have chosen to add them to their list or when someone has sent a message to them within the system.

A popular feature on Facebook is the ability to share photographs uploaded from a phone, camera, or hard drive. As with other private information, users have the option to allow only friends to see their pictures or anyone. There is an unlimited amount of storage available, which is a major advantage of Facebook's photograph sharing capabilities.

Because of this technology we have today's generation there are so many people engage in this site and the #1 networking site is Facebook.

Can you use Facebook in E-commerce? How and Why?

This is probably the easiest option for Facebook marketing newbies. It’s easy and free to set up a Facebook page for your business, and the Fan and Friend system helps you get the word-of-mouth benefits. Drive Facebook visitors to your e-commerce website, and you get the best of both worlds. There are also some ways to leverage Facebook pages for SEO benefits too, but we’ll keep that for another discussion.

Getting started is super easy:

  • Set up a Facebook business page.
  • Add plenty of keyword-rich content, plus ads and offers to lure visitors to your website.
  • Use “Share” buttons to encourage visitors to spread the word.

Step it up by taking advantage of the full functionality of the system:

  • Offer something just for Facebook fans – a gift with order at your website is a common and effective choice. Becoming a fan is such a small commitment that many people will opt in for a small, or even a virtual gift. Fans get your feeds, and their friends can see what you have to say, too.
  • Create content. There are so many options here that you can easily end up with lots of things for visitors to check out – and the casual hanging around of Facebook encourages people to spend time on your page. Start Discussions, upload photos and videos, create Notes pages with authoritative information or import your blog feed into a Notes page, encourage Reviews, and use the Events section to promote your business with webinars, virtual meet-ups and special offers.
  • Use Facebook Insights to track activity at your page. Since this gives you demographics, it can be a good adjunct to your website’s analytics. Use analytics to track the number of visitors you receive at your website from Facebook, and to track their conversion rate.
  • Add a Facebook button to your website to get some two-way traffic going
How important Facebook in our society today?
Facebook helps you connect and share with the people in your life. Even your friends or relatives are far away far away youcan communicate each by means of Facebook and the features that their give to us.


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E-Commerce

History of google:
Google began in March 1996 as a research project by Larry Page and Sergey Brin, Ph.D. students at Stanford working on the Stanford Digital Library Project (SDLP). The SDLP's goal was “to develop the enabling technologies for a single, integrated and universal digital library." and was funded through the National Science Foundation among other federal agencies. In search for a dissertation theme, Page considered—among other things—exploring the mathematical properties of the World Wide Web, understanding its link structure as a huge graph. His supervisor Terry Winograd encouraged him to pick this idea (which Page later recalled as "the best advice I ever got") and Page focused on the problem of finding out which web pages link to a given page, considering the number and nature of such backlinks to be valuable information about that page (with the role of citations in academic publishing in mind). In his research project, nicknamed "BackRub", he was soon joined by Sergey Brin, a fellow Stanford Ph.D. student supported by a National Science Foundation Graduate Fellowship. Brin was already a close friend, whom Page had first met in the summer of 1995 in a group of potential new students which Brin had volunteered to show around the campus. Page's web crawler began exploring the web in March 1996, setting out from Page's own Stanford home page as its only starting point. To convert the backlink data that it gathered into a measure of importance for a given web page, Brin and Page developed the PageRank algorithm. Analyzing BackRub's output—which, for a given URL, consisted of a list of backlinks ranked by importance—it occurred to them that a search engine based on PageRank would produce better results than existing techniques (existing search engines at the time essentially ranked results according to how many times the search term appeared on a page). A small search engine called Rankdex was already exploring a similar strategy.




google is a highly sucessful internet business.
recently they have broaden with scope with multitude new tools.
research google business model and answer the following question.
you may add aditional information nut inluded in this question.




question
1. who are there competitors?
- today's generation the number 1 search engine is "Google". Google came from the word "Gogool" which means mathematical term followed by 100 zeros and their mission is to provide infinite information.

Google face competition from:

SEARCH ENGINE such as Yahoo! Inc. and Microsoft Corporation’s Bing.

E-COMMERCE SITES, such as WebMD (for health queries), Kayak (travel queries), Monster.com (job queries), and Amazon.com and eBay (commerce). They compete with these sites because they are trying to attract users to their web sites to search for product or service information, and some users will navigate directly to those sites rather than go through Google.

SOCIAL NETWORKS, such as Facebook, Yelp, Twitter or Friendster. Some users are relying more on social networks for product or service referrals, rather than seeking information through traditional search engines.

They also compete with the traditional forms of advertising—such as television, radio, newspapers, magazines, billboards, and yellow pages—for ad dollars.

2. how have they used information technology to their advantages?
3. how competitive are they in the market?
- Google is particularly known for its relaxed corporate culture, reminiscent of the Dot-com boom. In January 2007, it was cited by Fortune Magazine as the #1 (of 100) best company to work for. Google's corporate philosophy is based on many casual principles including, "You can make money without doing evil", "You can be serious without a suit," and "Work should be challenging and the challenge should be fun." A complete list of corporate fundamentals is available on Google's website. Google's relaxed corporate culture can also be seen externally through their holiday variations of the Google logo.Google has been criticized for having salaries below industry standards. For example, some system administrators earn no more than $35,000 per year – considered to be quite low for the Bay Area job market. However, Google's stock performance following its IPO has enabled many early employees to be competitively compensated by participation in the corporation's remarkable equity growth. Google implemented other employee incentives in 2005, such as the Google Founders' Award, in addition to offering higher salaries to new employees. Google's workplace amenities, culture, global popularity, and strong brand recognition have also attracted potential applicants.After the company's IPO in August 2004, it was reported that founders Sergey Brin and Larry Page, and CEO Eric Schmidt, requested that their base salary be cut to $1.00. Subsequent offers by the company to increase their salaries have been turned down, primarily because, "their primary compensation continues to come from returns on their ownership stakes in Google. As significant stockholders, their personal wealth is tied directly to sustained stock price appreciation and performance, which provides direct alignment with stockholder interests." Prior to 2004, Schmidt was making $250,000 per year, and Page and Brin each earned a salary of $150,000.[63]They have all declined recent offers of bonuses and increases in compensation by Google's board of directors. In a 2007 report of the United States' richest people, Forbes reported that Sergey Brin and Larry Page were tied for #5 with a net worth of $18.5 billion each.
4. what new services do they offer?

Search
Alerts - Get email updates on the topics of your choice
Blog Search - Find blogs on your favorite topics
Google Chrome - A browser built for speed, stability and security
Directory - Search the web, organized by topic or category
Images - Search for images on the web
News - Search thousands of news stories
Scholar - Search scholarly papers
Web Search - Search billions of web pages

Explore and Innovate
Code - Developer tools, APIs and resources

Communicate, Show and Share
Docs - Create and share your online documents, presentations, and spreadsheets
Groups - Create mailing lists and discussion groups
Translate - View web pages in other languages

Go Mobile
Mobile - Get Google products on your mobile phone


5. what makes them so unique?
- Google is arguably the most popular search engine among Internet users. It is considered to be one of the largest search engines today. Getting a website to attain a high ranking position in Google search engine means great success.
6. how competitive are they in the international market?
- in international marketing google is highly competitive because google is very useful in human being. Google's position in the world nowadays as a search engine.

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